ZeroLight – Highly Advanced Digital Experience Platform for the Automotive Industry

ZeroLight changes the way the world buy cars by leading the industry in the development of digitalised car dealerships and 3D web configurators for flagship stores, dealerships and online. ZeroLight’s real-time 3D technology presents an interactive scene in which the customer can explore and configure the car in intricate detail as part of their purchase journey.


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Deployed by leading car brands such as Audi & Pagani, ZeroLight sets new standards for automotive retail, providing an omni-channel solution for the specification and purchase of new cars. ZeroLight brings the customer’s prospective purchase to life – every possible configuration in every market – increasing revenue through engaging brand experiences whilst lowering costs for manufacturers. ZeroLight also recently announced the roll out of a Global VR Automotive Experience with Audi.


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Automotive retail is evolving. Customer expectation is shifting from the transactional retail approach of the past to an experiential, engaging journey that real-time 3D visualisation makes possible. The “salesman approach” is being replaced by the exploration and transparency of modern retail. In response, OEM’s are investing in engaging brand experiences throughout the purchase journey which empowers consumers and re-invents the dealership to align with today’s automotive retail needs.

AR/VR Trends

$623m invested in 12 deals in Q4 2014.

119 VR-related investment deals in 2015.

VR market expected to reach $150B by 2020.

VR to generate $110b vs TV’s $99b in 10y.

Digitalisation Trends

Average visits to a showroom just 1.4.

20-30% of space will be dedicated to digital.

Up to $5bn to be spent on digitalisation.

53% of buyers want interactive displays.

Online Purchasing Trends

97% of car purchasers research online.

52% use the manufacturer’s website.

20% of new cars will be purchased online.

75% of people would buy a car entirely online.


ZeroLight Business Focused VR Solutions

ZeroLight VR – Virtual Reality Experiences
ZeroLight VR is the most advanced Virtual Reality solution for Automotive Retail, using specialized software for high-end commercial use cases. It allows the full potential of VR to be realised for business use. ZeroLight VR offers the most responsive and graphically superior commercial VR solution together with the design expertise and proven delivery capability to fulfil global, complex virtual reality projects. The multiplatform solution allows brands and dealers to offer both PC-powered experiences using HTC Vive/Oculus Rift and mobile-powered solutions using a Samsung Gear VR or Google Cardboard. ZeroLight has just revealed a highly advanced Virtual Reality Experience at CES’16 with Audi.

ZeroLight VSR – Virtual Showroom
ZeroLight VSR is an in-store configurator solution that increases the impact of each customer touch point via interactive, high-fidelity digital experiences. Deployments include the flagship experience stores Audi City, the global Audi dealer network and Pagani’s global dealer network. Manufacturers and dealers benefit from a multiplatform configurator solution that promotes conversion, higher specification purchases and brand engagement. Flagship experience stores, pop up shops and global dealer networks can all add a ZeroLight Virtual Showroom, using the same software, displaying the exact same digital model across a multitude of hardware. This allows customers to benefit from smarter shopping and more informed choices wherever and however they engage with the brand.

ZeroLight OC – Online Configurator Solution
ZeroLight OC brings the power of real-time configuration to the Web by leveraging Cloud technology to deliver an interactive and engaging customer experience at the very start of their car buying journey. ZeroLight OC is undergoing a phased worldwide rollout starting with Audi’s German website. The 3D web configurator uses ZeroLight’s real-time 3D visualisation engine, allowing it to achieve high-end visual quality alongside engaging, interactive features. This unique combination together with a simulation quality physics engine and the ability to customise the solution to a client’s requirements makes it the premium choice for online vehicle configuration.

CES 2016 Audi/HTC VR experience

(2012 Initial Concept) Real-time Jaguar Experience at Paris motor show


Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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