&samhoud media launches world’s first multiplayer augmented reality dance app
Dance With US, the world’s first augmented reality dance app is now available in the iTunes Store. With the app dance fans can watch the famous Dutch dancing twins Norah and Yarah who previously appeared on the talk show of Ellen DeGeneres and performed with Justin Bieber perform inside their homes through augmented reality.
Download Dance With Us! here: https://itunes.apple.com/nl/app/dance-with- us/id1438442670?mt=8
The app is available for iPhones and iPads with iOS 12 in order to make use of the latest multiplayer AR technology. In Dance With Us it is possible for multiple users to simultaneously have the same AR experience, all on their own device. The app is created in collaboration with &samhoud media, a creative agency specialized in AR and known for nationwide digital loyalty campaigns for Dutch leading retailer Albert Heijn. Jip Samhoud, founder of &samhoud media, is pleased with the result. “Together with the extremely talented Norah and Yarah we strive to get as many people as possible on their feet.”
According to Samhoud Dance With Us is a special app for numerous reasons. “It is a world’s first that we’ve combined a multiplayer AR experience with volumetric capturing.” Samhoud and his team flew to London to record the dancing twins in a special volumetric studio of which only four can be found worldwide. “We used 106 cameras that resulted in a file as big as 10 gigabytes per second to capture the girls and digitize them so we could transform them into an augmented reality experience.”
The music for the app was designed by Amp.Amsterdam and the app is suitable for iOS 12 and can be downloaded for free on Iphones and Ipads.
About &samhoud media
&samhoud media is an innovative agency from Amsterdam, specialized in new technologies such as augmented and virtual reality. They created innovative applications for national and international brands such as Rabobank, Albert Heijn, Achmea, Holland Casino, The National Ballet, Zurich Insurance and Pingo Doce and have won several awards for their campaigns.
&samhoud media is responsible for the successful AH Dino app with Freek Vonk and AH Ruimtereis-app with André Kuipers. Thanks to these campaigns, millions of Dutch people became acquainted with augmented and virtual reality.