Edge-MT Developed Virtual Reality Application for the Israeli Subsidiary of KONE
Edge-MT, a developer and provider of virtual reality (VR) and augmented reality (AR) applications, today announced that it has developed a virtual reality application for KONE Israel.
KONE, a global leader in the elevator and escalator industry, provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building. Through more effective People Flow®, KONE makes people’s journeys safe, convenient and reliable, in taller, smarter buildings. Together with KONE partners and customers around the world, KONE helps cities to become better places to live in.
The virtual reality application was developed by Edge-MT together with Shahar Barkai, a marketing and consumer engagement expert with over 20 years of experience in creating unique consumer experience.
The app, which can be viewed through virtual reality goggles, is used to demonstrate the company's dominance. The viewer enters a virtual elevator climbing more than 100 floors. During the climb, various messages are projected to the viewer. Bright light enters the elevator from above, and on arriving at the top floor the elevator continues to rise, hovering in the air above the Earth.
The elevator slowly descends, approaching the Earth rotating beneath it. After a slight drop, the elevator begins moving forward and on Earth's surface high-rise buildings and towers, in which the company has conducted projects (in Israel and worldwide), begin appearing. The viewer sees a caption on each building with information about the project and the elevators. At the same time, other elevators emerge from various buildings and begin floating in the air.
Throughout the whole journey, the viewer sees and hears various messages, reflecting KONE’s strength and uniqueness.
“Virtual reality is an excellent way to demonstrate our capabilities and achievements,” said Keren Erez, Marketing Manager at KONE Israel. “The virtual reality application was showcased in one of Israel’s largest real estate conferences. We received excellent feedback from potential buyers, including contractors, project managers, real estate developers, engineers and more. We intend to use it in various additional events.”
“Virtual reality is an ideal technology to deliver real-life experience in various industries, including real estate,” said Liron Zuckerman, CEO of Edge-MT. “Users feel like they are really hovering in a real elevator above towers and high-rise buildings, and this is an excellent way to deliver them the relevant messages while attracting their attention and engaging them in an immersive experience.”
Edge-MT )Marketing Technologies) offers innovative and creative virtual reality (VR) and augmented reality (AR) applications, content creation and marketing solutions, as well as video games and 360 degrees stereoscopic videos. Edge-MT was founded in 2014 by Liron Zuckerman, a video content producer, and Lee Rothschild, a business developer. The technical team is led by Doron Kanaan, a game designer and developer. Edge-MT’s clients include McCann Valley, Baumann Ber Rivnay Saatchi & Saatchi, Partner Communications Company, CompuGraphic and others. For more information visit www.edge-mt.com
At KONE, our mission is to improve the flow of urban life. As a global leader in the elevator and escalator industry, KONE provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization to add value to buildings throughout their life cycle. Through more effective People Flow®, we make people's journeys safe, convenient and reliable, in taller, smarter buildings. In 2015, KONE had annual net sales of EUR 8.6 billion, and at the end of the year close to 50,000 employees. KONE class B shares are listed on the Nasdaq Helsinki Ltd. in Finland.