Unity Drives VR Content for Biggest Month in VR News
October is being called VR’s biggest month with major announcements expected from Google, Sony and Oculus (not to mention HTC, who recently announced Viveport). One thing these platforms all have in common is Unity Technologies.
The ubiquity of Unity’s platform provides developers with creative freedom and the flexibility to develop for and reach customers on any VR/AR platform. Deep partnerships and integrations across all the leading platforms (see full list, here) ultimately position Unity as the best choice for creating content with the most options for success across devices. And developers agree: analyst firm VisionMobile recently conducted a survey of over 800 AR and VR developers and found that 74% reported using Unity as a development platform.
VR/AR Developer quotes:
“At Liftoff Labs, Unity was a natural choice for us. As a small team we leverage the Asset Store to save ourselves time and effort, and the massive development community makes finding answers for problems fast and easy. But most importantly we are a VR developer, and in this quickly changing landscape we appreciate Unity's native VR support and the rapid pace of patch releases supporting various SDK updates. Major platform holders’ partnerships with Unity have made our numerous implementations easier and have kept us nimble while we target releases on all of the major VR devices with a very small team of developers.”
-Mars Jokela, GM and Director, Liftoff Labs (Galaxy Golf supports all major VR platforms: HTC Vive, Oculus Rift, Gear VR and Google Cardboard)
“There are many reasons we use Unity for our VR experiences. (1) Unity has broad multi-platform support. While we develop primarily for our custom wireless VR platform, being able to demonstrate and deploy experiences on other platforms is critical. (2) The development community around Unity with the wealth of assets on Unity's Asset Store, provides incredible building blocks for any content piece. (3) Unity has the flexibility we need for rapid prototyping. When developing for VR, experimentation is key. The ability to rapidly make changes to an experience, even at runtime, enables the most efficient development and test process.”
-Mary Jesse, P.E., Chief Strategy Officer, VRstudios / VRcade (developing proprietary technology)
“We chose Unity simply because we have 5 years of experience so we know how the engine works. Also, we used a lot of assets from the Asset Store for the whole prototype which gives us extreme speed during development. The prototype of the VR game Blue Effect was made in 24 hours with models from the Asset Store but the early access game was made in 3 months to be as polished as it is now. Unity is for us the best choice because it simply adapts our needs and we don't need to adapt to the engine.”
-Milena Koljenšič, Product Manager, DIVR Labs (developing for HTC Vive, Oculus Touch)
“When it comes to visual storytelling, we prioritize solid art direction and design over trying to emulate reality. Unity provides us with powerful tools for look development, from simple, high-level composition tasks in the editor to complex, low-level tasks in custom shaders. Additionally, using Unity as a cinematic tool allows us to quickly iterate on ideas by showing us instant, real time results, rather than having to wait for a traditional render pipeline. We’ve also found that Unity is intuitive enough for 3D artists familiar with Maya to jump in and contribute directly to projects, rather than totally segregating asset creation from asset integration in our workflow.”
-Scott Garner, Co-founder, Object Normal (developing for mobile and web VR, including Gear VR)